01 Business websites & templates
WPTom
Websites for small businesses, built, hosted and looked after.
WPTom (Web Pro Tom) designs and builds original websites for small businesses and takes care of them for a yearly fee. Developers can buy the same designs as ready-made templates and get clean, documented code.
- designs
- 54
- Lighthouse
- 100
- WCAG contrast
- AA

The problem
Small businesses want a website that feels made for them, without page builders, agency invoices and technical worries. Developers want templates that don't look like every other template and are easy to customise and update.
Key results
Lighthouse 100 for performance, accessibility, best practices and SEO on every public page. Semantic HTML, keyboard navigation and screen-reader friendly components across the whole catalog.
What I built
- Design
- 54 original, fully responsive designs, from a florist to a law firm, each with its own colour palette checked for WCAG AA contrast in light and dark mode.
- Frontend
- Component-based UI in Astro, React and Tailwind CSS with a shared design system, dark mode and motion that respects reduced-motion settings.
- CMS
- Content editing through headless CMS integrations (Keystatic, Sanity, Storyblok), so owners update texts and photos without code.
- E-commerce
- Stripe Checkout, licence management, upgrades and vouchers, plus a customer account and an admin dashboard in Next.js.
- Developer tools
- A command-line tool and 15 npm packages: install a template, add integrations, pull updates later.
Tech stack
- React
- Next.js
- Astro
- TypeScript
- Tailwind CSS
- Headless CMS
- Stripe
- Node.js


